Consumer Research

With a North America presence of over 72 years, we are now able to offer a Global reach with additional service capabilities out of our India sites.

Cliantha provides end to end services, however our services can be adjusted to each of our customer’s needs. Our studies focus on product safety and efficacy, claim substantiation, consumer insights as well as marketing claim requirements. Many of our services include but are not limited to; the creation of study protocols, medical writing (with CTRI registration), subject recruitment, statistical analysis and specialized publications. Our study designs are created by our dedicated team of professionals who work closely with our partners to ensure each study fits the needs and requirements of each individual client. Our broad study capacity ensures that our clients’ needs are met and that Cliantha is the right CRO for the Consumer product space.



Locations – Canada, India, USA

Service Categories

Cliantha offers the following services for all of the above mentioned categories.

  • Safety / Sensitivity Testing
  • Efficacy and Claim Substantiation
  • Consumer In-Sights
  • Cosmetics Products – Microbial Testing
  • Medical/Manuscript Writing
  • Product Safety and Efficacy Testing
  • Consumer Product Testing
  • Medical Writing
  • Central Lab
  • Microbial Testing
  • Biometrics

Safety Testing:

National and International regulatory agencies require that personal care products (cosmetics, natural care, topical drugs, OTC products, home/surface care products or functional food, nutraceuticals, dietary supplements, vitamins) available in the market, do not cause harm to human health, when applied under normal and reasonably foreseeable conditions of use. Adequate information must be readily available to demonstrate product safety and this information should be kept on file with all other studies, supporting performance product claims.

Product safety claims:

  • Acute Irritation (24 hour/ 48 hour patch local tolerance test to assess Primary Irritation) : Non-Irritant, No signs of skin Irritation
  • Cumulative Irritation (7-/14- and 21-Days): No signs of skin Irritation
  • Contact Sensitization (Human Repeat Insult Patch Testing – HRIPT): Hypoallergenic, No signs of skin Irritation and sensitization
  • Ocular Irritation
  • Scalp Irritation
  • Photoallergy
  • Comedogenicity: Non-comedogenic
  • Soap Chamber (Mildness) Testing
  • Safety Assessments for Cosmetics
  • “Gentle” products for Babies
  • “Tear-Free” product
  • Suitable for Sensitive Skin

Efficacy Testing and Claims Substantiations:

The development of a new product is a long pathway with full of pitfalls. Before the commercialization of the new developed product, clinical tests are usually carried on by an independent laboratory (or in-house when facilities allow it) to learn more about the product’s characteristics through in-vivo clinical studies.

A clinical trial goals to demonstrate or to review the product’s effects to determine the performance claims later. Consequently, it confirms all the attributes on the marketing support (labels, packaging, catalogues, advertisements, companies’ websites and social media). It is important for the company to be honest and consistent especially on everything that is presented explicitly and implicitly on their products. Clinical efficacy studies permit to objectively check or confirm the performance of the product with scientific methods/techniques, Bioinstrumentation, laboratory testing.

Product Claims:

Skin Care Products
  • Skin Lightening/ Brightening
  • Skin Tannings
  • Colour cosmetics
  • Instant Moisturization/Deep Moisturization
  • Rejuvenating
  • Anti-Acne
  • Hydrating/ Moisturizing
  • Make-up remover
  • Mildness testing for personal washing products
  • Anti-sebum/control
  • Firmness/ elasticity
  • Anti-wrinkles
  • Anti-aging
  • Anti-dark spots/ anti-age spots
  • Skin protection/ repair
  • Lip Balm/ Lipsticks
  • Anti-dark Circles
  • Anti-Puffiness/ Reduction of under-eye bags
Hair Care Products
  • Anti-Dandruff
  • Hydration/ moisturising claims
  • Detangling Claims
  • Damage Prevention/ repair claims
  • Improves Hair Loss
  • Depilatory cream claims
  • Thickening Claims
  • Anti-Sebum/ Oily Hair and Scalp
  • Elasticity claims
  • Shine/ Volume
  • Hair Re-Growth
  • Heat protection claims
  • Humidity Protection/ Strong Hold/ Anti-Frizz
  • Hair Growth Phase (A:T Ratio)
  • Anti-Breaking/ Strength
  • Smoothness/ Softness/ Suppleness
  • Colour Retention
  • Styling hold/ Flexibility
  • Dry Scalp
Body Care Products
  • Anti-perspirant/Sweat Absorbing
  • Nail Polish
  • Pigmentation reduction
  • Foot Care
  • Anti-stretch mark
  • Depilation/ Hair re-growth
  • Moisturizers/ Lubricants
  • Skin Protection/ Repair
  • Deodorant
  • Repair Cracked heels
  • Wipes/ Washes/ Powders
  • Anti-cellulite
  • Sooth and heals cracked nipples
  • Sanitary Napkins/ Tampons/ Liners
Nutraceuticals/ Food Products
  • Weight Management
  • Hair fall control
  • Acne
  • Prebiotics | Probiotics
  • Pain Management
  • Alopecia
  • Skin Brightening
  • Men’s Sexual Health
  • Maintenance of Glucose level in Type-II Diabetes/ Pre-Diabetes
  • Immunity Booster
  • Taste Acceptance
  • Gut Health
  • Glycemic Index
  • Lipid Lowering
OTC/Herbal Products
  • Pain Relief
  • Wound Healing
Baby Products
  • Moisturization/ hydration
  • pH
  • Calming Sleep
  • Mild & gentle cleansing (hair and body)
  • Tear-free
  • Relieves dry itchy skin, soft and supple skin
  • Protects barrier functions
  • Heals diaper rash
Oral Products
  • Fights plaque, gingivitis
  • Tooth whitening
  • Long lasting mouth freshness/ freshens the breath
  • Anti-cavity (superficial caries)/ prevent cavity
  • Prevents gum bleeding while brushing
  • Long-lasting cooling sensation
  • Enamel erosion
  • Improve oral health
  • Fights tooth sensitivity
  • Cold Sores
  • Germ protection
  • Remove extrinsic dental stain
  • Relieves toothache

Consumer In-Use Test:

Cliantha research utilizes consumer in-use test to assess product performance. This test can also be used to provide more details on related consumer behaviour to facilitate design of a consumer-friendly product.

Further, consumers can easily evaluate the marketed product. Consumer perception is mapped in terms of packaging, daily use and various points where the product comes in contact with the human senses.

Complex products for skin care (make-up category) are a source of side-effects, which are unpredictable. These side-effects are sometime not “visible or are not tracked” during product design. Cliantha Consumer in-use testing helps in providing information on possible adverse skin reactions or skin intolerance.

Cliantha Consumer in-use testing is done in real-time conditions over a predefined period. During the course of the study, participants are asked in details on their perception about product performance. The data received from the participants is then converted into statistically relevant results.

Self-Assessment Questionnaires / Consumer In-sight

Cliantha Research utilizes quantitative market research tools to understand consumer behaviour. This tool makes use of electronic surveys (questionnaires) sent via email to targeted consumers.

The key aspects of surveys include:

  • Socio-demographic data (external consumer characteristics) such as age, sex, socio-professional category, skin type etc.
  • Consumption patterns (frequency, type of purchase etc), type of advertising medium used
  • Brand awareness and brand recall
  • Factors influencing purchasing decision process - Selection criterias like motivations and/or brakes to buy (psychological, financial, practical etc.) criteria for choosing between brands, buying planning, and sources of information and advice which consumers use.

Focus Groups:

Cliantha Research has extensive expertise and experience in conducting focus group surveys. Focus group surveys involve the following:

  • To identify the needs and desires of consumers in order to identify new ideas or concepts.
  • Focus group surveys allow exchange of ideas and are more advantageous in getting comprehensive information.
  • Relevant points in the focus group surveys are noted and reported. An alternative way of recording the discussions with the consent of a focus group participants to get more insights.
  • Focus group panel can be asked multiple questions on their perceptions, opinions and attitudes toward a product.
  • Collected data from focus groups is converted into numerical values that can be analysed statistically.

Cliantha Research offers personalized medical writing services. Cliantha Research has the capabilities to design and develop the clinical study protocol with clinical study reports in sync with client needs and desired budget.

Cliantha Research has expertise to offer claims on diverse and innovative products in the market. Cliantha Research ensures the client satisfaction by offering dedicated and professional communication on all aspects of product effectiveness. Protocols developed at Cliantha Research are specific and are in compliance with regulations.

Study results are prepared in such a manner which captures the essence and quality of the research product, which is useful in enhancing consumer satisfaction and loyalty.

Study claims emerging out of a consumer research study at Cliantha caters to regulatory harmonization and is well supported by scientific evidence.

Consumer research study at Cliantha are dedicated to provide scientific writing which includes abstracts, posters (content and layout), conference coverage, training documents, patient/consumer manuscript writing, peer-reviewed publications etc.

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Bio-Instrumentation and Capabilities:

Depending on the desired claims, Cliantha will provide you different methods/techniques with a variety of measuring advanced scientific bio-instruments. We designs studies using quantifiable parameters i.e. Clinical evaluation, Bio-instrumentation, Quality Life Questionnaires, Laboratory {Micro, Path lab, Biomarkers, Histopath, Special Investigation i.e. Skin Biopsy/Ultrasound, etc.}, Consumer Index, Diaries - that allow the products of to be safe and effective on the market. We support client to choose the most appropriate technique using bio-instrumental or imaging methods to demonstrate the desired claims.

The instruments used are well-known in the industry for decades and produced by well-known industries such as:

  • Courage & Khazaka
  • Canfield
  • DiaStron
  • Konica Minolta
  • DermaLab
  • Cutometer Dual MPA 580
  • Coreneometer CM 825
  • Skicon
  • Novameter
  • Tewameter TM 300, VapoMeter, DermaLab, DermaLab Combo
  • Glossymeter GL-200
  • Mexameter MX 18
  • Sebumeter SM-815 SEBUTAPE Skin Indicators
  • Skin pH Meter
  • Spectrophotometer CM-2600d
  • Chromameter CR-400/410
  • D-SQUAME Skin Sampling Discs, Leukotape
  • Tape Stripping, Book Tape, Sellotape
  • Solar Simulators
  • AGE mu Reader
  • Environmental Controlled Hot/Cold Room
  • Halimeter
  • VITA Dental Shade Guard
  • CASlite Nova
  • Fibra.One [DiaStron]
  • Slit Lamp
  • LUX meter

Intended to measure viscoelastic properties (elasticity, firmness, tonicity and suppleness) of the skin.

The Corneometer indicates the hydration level of the superficial layers of the skin (stratum corneum) via measurement of skin dielectric properties.

Skicon a device for measurement of skin conductance.

Novameter is used to obtain measurements of skin surface impedance to determine electroconductivity of the treatment sites. This meter provides a relative measure of the retained water content of the skin as a function of the skin’s dielectric value. Skin impedance is recorded automatically when equilibrium is achieved.

The Tewameter is a measuring device for the assessment of the trans-epidermal water loss (TEWL). This parameter provides information on the integrity of the skin protective barrier functions.

Transepidermal Water Loss (TEWL), the low level of moisture that constantly transpires through the skin, is measured with a computerized Evaporimeter using the DermaLab System. A built-in A/D (analog-to-digital) converter streams data for analysis.

A reduction in TEWL generally indicates proportionately high film (barrier) integrity and/or wound closure in wound healing studies to see Skin Barrier Protection and Film Integrity.

Gloss measurement is important in the efficacy testing of skin care, hair care and decorative cosmetics (lipsticks, make-up, etc.). The Glossymeter evaluates the skin, hair surface gloss via measurement of light reflectance. The probe measures both the portion of directly reflected light mirrored from the surface, which is related to the gloss and the scattered portion as well.

There are many fields of application where changes in the skin color are of interest. This device measures simultaneously two major components of skin pigmentation: melanin and heamoglobin.

Sebumeter® is a device to assess skin surface sebum levels.

Probe has been specially designed with flat tip for skin pH measurement.

Skin Color evaluations: This evaluation method is ideal for skin lightening/whitening/brightening studies as well as tan accelerator evaluations and erythema suppression (counter irritation, anti-inflammatory).

Instrumental color measurements corroborate visual analysis. They are performed using a Minolta Chromameter and Spectrophotometer. A device detects subtle changes in color by a 3D/2D profile of hue, value, and chroma. These characteristics are then translated into Munsell color coordinates (L*, a*, b*). Any increase in the L* values indicates lightening of the skin color. The a* values represent relative red-to-green changes, and b* values represent relative blue-to-yellow changes.

Corneocytes levels can be evaluated by D-Squame® sampling. The sampling is performed using a specialized, transparent, adhesive disk maintained on the skin surface for 30 seconds.

The Skin’s barrier integrity is an important indicator of skin health, beauty and strength. The tape stripping method use to assess barrier quality of skin by visual erythema following tape-stripping procedure (to disrupt the barrier) phase using different tapes until a disqualifying erythema grade is achieved.

A Solar Simulator is a light source that approximates the illumination of natural sunlight. Different simulator models are used depending on the study types.

The AGE Reader provides an immediate cardiovascular risk prediction in 12 seconds. The AGE Reader has been designed for patient friendly diagnosis and allows doctors to practice personalized care and prevent disease (progression). The method is convenient, easy to use and extensively validated.

The Hot and Cold environment controlled area, is an enclosed area wherein the temperature and humidity remains uniform and within range throughout the area. The Hot and Cold environment controlled area normally has a range of temperature and relative humidity (RH) between 20ºC to 60ºC (100°F ± 2°F) and 30% to 95% RH respectively and used for Antiperspirant product testing using FDA monograph with gravimetric method.

A device to monitor/measure VSC (Volatile Sulur Compound) concentration in breath. VSC is common cause to product oral malaodor.

The system is a basic solution that offers 16 natural tooth shades and one that has been internationally established for decades. Tooth shade determination in a single step.

The camera allows for standardized, macroscopic photographs of the skin and the scalp called Phototrichogram. Hair Thickness, Hair Density, Hair Growth Rate and Scalp condition can be measured.

Multi-functional tress testing instrument with 3 accessories; combing (1) 3-point bend (2) hair friction (3) new accessories for curl compression, suppleness and single fibre tensile/dimensional measurements.

A device can be used to develop new hair care ingredients and technoogies, to evaluate technical perfomance of new formulations, and to advance hair fiber science. Provide an evidence-based claims support package, substantiating claims referring to the efficacy, benefits or improvements in hair attributes.

A device equipped with a light slot to examine each individual part of the eye by an professional ophthalmologist.

A device is used for measuring brightness in lux, fc or cd/m² to confirm that each evaluations/photographs/measurements are done under same lightening condition throughout the study period.

Weighing Balances – Analytical, Industry Refrigerators, Refrigerated Centrifuge ECG Machines

Digital Photography

  • Canfield Scientific – VISIA CR
  • Canfield Stereotactic Facial Positioning Devices
  • Image – Pro Image Analysis Software
  • Dermlite
  • DSLR Digital Camera

Trained Evaluators/ Scorers

  • Certified Dermatologist Validated Irritation Scorers (India) / Certified Irritation Scorers (North America)
  • Dermatologist Trained Skin Evaluators for Skin Erythema, Dryness, Pigmentation, Edema
  • Odour judges
  • Dandruff ASFS system evaluators
  • Cold Sore / Lesions evaluators
  • Acne (GEA and IGA scale) evaluators
  • Adhesion and Cold-Flow Scorers
  • Anti-aging
  • Dry-skin evaluators
  • Chapped lips evaluators
  • Comedones evaluators
  • Anti-wrinkle/Sallowness/Elasticity facial / Hyperpigmentation evaluators
  • Fine lines evaluators
  • Photodamage